Brand Story
WOL - Pure Australia, Direct to Your Door
Our Origins
WOL (World of Luxury) was born in Melbourne, Australia, a place with some of the world's purest air, water, and soil. Our founder was deeply inspired by the unique charm of Australian natural products and resolved to share this gift from nature with more people pursuing a healthy lifestyle.
From a small purchasing studio to a cross-border e-commerce platform with a complete supply chain and logistics system, WOL has always adhered to one original intention: Authentic Products Only, Premium Selection Only. We know that behind every order is an expectation for health and care for family.
Our Mission
Dedicated to eliminating geographical restrictions, allowing global consumers to enjoy top-tier Australian health supplements, skincare, and maternal & infant products at reasonable prices. We are not just movers of goods, but propagators of a healthy lifestyle.
Our Promise
All products are purchased directly from major Australian pharmacies (Chemist Warehouse, Priceline) and official brand channels. We promise 100% authentic original products, with every item traceable, so you can buy with confidence and use with peace of mind.
Our Space
Located in the heart of Melbourne's creative district, our 400sqm headquarters seamlessly integrates our retail floor with a working logistics center. This open-plan layout allows you to see exactly how we operate—from the checkout counter to the busy packing shelves in the back.
Melbourne Flagship Store
Retail Showroom
Logistics & Distribution Center
Why Choose WOL?
Direct Sourcing
No middlemen, ensuring first-hand sources and more competitive prices.
Fast Logistics
Deep cooperation with multiple international logistics companies, full tracking, and safe delivery.
Professional Service
With a professional team of nutritionists and product selectors, providing you with personalized health advice.